A Little Caesars Manager’s Message to Hispanic People, 2025
Dublin Core
Title
A Little Caesars Manager’s Message to Hispanic People, 2025
Description
A social media post from February 2025 stated: "This post is to inform you that Little Caesars is not a safe place for undocumented workers. My manager, who claims he has power to call ICE, is willing to put undocumented workers at risk and threaten them with calling ICE to protect himself, and he will likely do so if there are undocumented workers present."
This happened in Snellville, GA, which has a significant minority population, amid the rise in deportations following the inauguration of Donald Trump. The source suggests a reignition of negative American policy and social attitudes surrounding immigrants and minorities where instead of being welcomed and encouraged to immigrate to the US, they are being arrested and seen as criminals by the government. This sign was created by Little Caeser's manager, Caleb Marsh, with the intent of scaring away minorities. The photo first circulated on the internet when a customer took a photo and "Luis Estrada Telemundo Atlanta" posted it on Facebook which caused a stir on social media.
This source illustrates how government fear and anti-immigrant rhetoric leads to resident fear and mobilization against immigrant groups. In the United States' history, there have been many campaigns against immigrant and minority populations. In the contemporary moment this manager was willing to hate and risk public scrutiny and potential negative feedback because his views align with the current administration.
Although Georgia is often seen as a beacon of the "New South" which is diverse and a growing economic power, there are heavy remnants of the racist and anti-immigrant south that we attribute to being in the past. This source may lead us to ask: How can the public fact check the information they encounter online? What motivates and emboldens a population to outwardly hate those deemed "other"?
This happened in Snellville, GA, which has a significant minority population, amid the rise in deportations following the inauguration of Donald Trump. The source suggests a reignition of negative American policy and social attitudes surrounding immigrants and minorities where instead of being welcomed and encouraged to immigrate to the US, they are being arrested and seen as criminals by the government. This sign was created by Little Caeser's manager, Caleb Marsh, with the intent of scaring away minorities. The photo first circulated on the internet when a customer took a photo and "Luis Estrada Telemundo Atlanta" posted it on Facebook which caused a stir on social media.
This source illustrates how government fear and anti-immigrant rhetoric leads to resident fear and mobilization against immigrant groups. In the United States' history, there have been many campaigns against immigrant and minority populations. In the contemporary moment this manager was willing to hate and risk public scrutiny and potential negative feedback because his views align with the current administration.
Although Georgia is often seen as a beacon of the "New South" which is diverse and a growing economic power, there are heavy remnants of the racist and anti-immigrant south that we attribute to being in the past. This source may lead us to ask: How can the public fact check the information they encounter online? What motivates and emboldens a population to outwardly hate those deemed "other"?
Source
Screenshot included in Kandiss Edwards, "Not a Georgia Little Ceasers Threatening to Call ICE On Its Patrons," Black Enterprise, February 7, 2025.
Date
Feburary 7, 2025.
Relation
Montgomery and Atlanta News First Staff. “Sign at Snellville Little Caesars Threatens to Call Ice on Customers.” February 7, 2025.
Collection
Citation
“A Little Caesars Manager’s Message to Hispanic People, 2025,” The Kudzu Experience, accessed July 21, 2025, https://kudzu.ecdsomeka.org/items/show/119.